[PPC Den Podcast Ep. 18] How to Scale Using PPC – A Case Study

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A case study: Scaling PPC

Join Mike around the evening campfire once again for a timeless tale… The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll talk about amazon advertising strategies. In this week’s episode, you’ll hear the story of a client who was able to scale their Amazon business with a little bit of help from PPC & from The Badger. We cover a lot of different Amazon PPC related subjects on our podcast, but at the end of the day, it’s all about actually putting them into practice and achieving the results you’re looking for. This episode provides some great insight into what it takes to scale an Amazon business with PPC and how you can do the same. See you in the Badger Den!

Episode Highlights

  • 1:52 Mike introduces the story of a theoretical client: Productivity Gear

  • 4:11 Mike turns down the idea that PPC is just a numbers game– feelings are definitely involved

  • 6:04 Mike advises always keeping a campaign active

  • 7:40 After watching the campaign results, Mike starts with his giveaways from what has occurred

  • 9:11 In the story, Mike uses negative exact and negative phrase to narrow down search results

  • 11:19 Mike details exactly what happens when you bid on a broad match keyword

  • 14:47 Forming strong fundamentals can guide a seller through marketing in the Amazon marketplace

  • 17:49 Mike ends the podcast by going over bid optimization and how to know what to set a bid to

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