ACoS: Amazon Platform Tax?
Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway?
What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality?
ACoS Skeptic #98*
This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count.
Thanks for tuning in! We’ll see you in the badger den.
Please note: These questions are paraphrased and the identity of the member is concealed.
- 00:00 Intro & Topic Overview
- 08:57 What to do if all your profitable keywords are branded
- 18:07 What to do if struggling with ACoS unbranded searches
- 25:35 How to Segment TOFU- BOFU- MOFU
- 30:44 What to do if you have limited ad spend budget
- 36:45 See you in the badger den!
Watch Mike & Stephen on YouTube
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
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- Long Tail Search Terms: Amazon PPC Silent Killer
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