[PPC Den Podcast Ep. 25] The Latest Sponsored Brand Ads Updates

The Latest Sponsored Brand Ads Updates


Amazon Releases Sponsored Brand Ads Updates​

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would’ve expected sponsored brands to have before now… While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate on Amazon’s SERPs and every brand on Amazon that’s serious about growing its revenue and increasing its exposure should be leveraging them to the fullest. Be sure to join along as we dive in, dissect these changes, and discuss the best practices around the newest additions. We’ll see you in the Badger Den!

Episode Highlights

  • 2:15 Ad Badger moved to Austin, TX!
  • 3:18 Mike talks about how sponsored products are the highest converting paid traffic ad on the internet
  • 4:10 Sponsored brand ads are a bit different and take up a lot of real estate on Amazon PPC
  • 6:40 It is important to bid on your own brand keywords to stay in the headline position
  • 8:47 The first update from Amazon adds negative keywords into sponsored brands
  • 13:05 The second update released broad match using synonyms and stems
  • 14:42 Broad match modifiers were added as a part of the Amazon update
  • 20:02 There are still no search term metrics in the new update
  • 20:57 Harry Potter is like sponsored brand ads and his cousin, Dudley, is like sponsored products

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast: