[PPC Den Podcast Ep. 25] The Latest Sponsored Brand Ads Updates


Amazon Releases Sponsored Brand Ads Updates​

In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would’ve expected sponsored brands to have before now… While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate on Amazon’s SERPs and every brand on Amazon that’s serious about growing its revenue and increasing its exposure should be leveraging them to the fullest. Be sure to join along as we dive in, dissect these changes, and discuss the best practices around the newest additions. We’ll see you in the Badger Den!

Episode Highlights

  • 2:15 Ad Badger moved to Austin, TX!
  • 3:18 Mike talks about how sponsored products are the highest converting paid traffic ad on the internet
  • 4:10 Sponsored brand ads are a bit different and take up a lot of real estate on Amazon PPC
  • 6:40 It is important to bid on your own brand keywords to stay in the headline position
  • 8:47 The first update from Amazon adds negative keywords into sponsored brands
  • 13:05 The second update released broad match using synonyms and stems
  • 14:42 Broad match modifiers were added as a part of the Amazon update
  • 20:02 There are still no search term metrics in the new update
  • 20:57 Harry Potter is like sponsored brand ads and his cousin, Dudley, is like sponsored products

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

  1. Why We’re Living In The Golden Age of Amazon PPC
  2. The Bid+ Conundrum
  3. Amazon’s New Product Targeting Features
  4. The Advanced Basics of Amazon PPC
  5. Amazon PPC Advertising Stats
  6. Hitchhiker’s Guide to Sponsored Products (Part 1)
  7. Hitchhiker’s Guide to Sponsored Products (Part 2)
  8. Campaign Naming Systems
  9. Product Targeting – Into the Great Unknown
  10. The Strangest, Most Popular PPC Strategy: The Keyword Dump
  11. Dissenting Thoughts on PPC Budgets
  12. First Look on New Bid Options in Amazon
  13. What We Love About Amazon PPC
  14. The Dreaded Amazon Data Reporting Delay
  15. All Things Negative Keywords
  16. Cranking Up Conversion Rates
  17. The Star-Crossed Lovers (Organic & Paid Traffic)
  18. How to Scale Using PPC – A Case Study
  19. The Ultimate Amazon PPC Roadmap
  20. Amazon Advertising Launch Strategy for New Products
  21. Our Gripes About Amazon Sponsored Brand Ads
  22. Should You Bid on Competitors’ Branded Keywords
  23. Making Sense of New to Brand Metrics
  24. Defining Your PPC Goals & Setting ACOS Targets
  25. The Latest Sponsored Brand Ad Updates
  26. An Introduction To Bulk File Operations
  27. Click Through Rate (CTR) Rundown
  28. The Importance of Indexation for Amazon PPC
  29. My 5 Predictions for the Future of Amazon PPC
  30. A Round-Table Discussion About Placement Settings
  31. The Complete Guide to Self-Auditing Your Campaigns
  32. Improving Your Account With Amazon Reports
  33. A Data-Driven Approach to Prime Day PPC 
  34. Clickfraud, Who to Hire, and More Common Amazon PPC Questions
  35. Increase Conversion Rates for Sponsored Brand Ads
  36. Amazon DSP with Kiri Masters
  37. 4 Things Amazon Does Better than Google and Facebook
  38. Three Effective Ways to Optimize Amazon PPC Bids
  39. Promoting Your Products with Amazon Coupons
  40. Should You Segment Your Branded Keywords in Amazon Ads?
  41. What to Expect From 30 Days of Running Amazon Ads
  42. 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
  43. The Problem With Optimizing Low-Converting Products (And How to Solve It)
  44. Listener Q&A: Optimizing Placement Settings
  45. Amazon’s New Sponsored Display Ads (Beta)
  46. Amazon SEO – Bridging the Gap with PPC
  47. How to Advertise Commodity and Unique Products with Lukas Matthews
  48. 6 Levels of Amazon PPC Mastery
  49. Make Your Best Keywords Better with Single Keyword Campaigns
  50. Amazon PPC Today vs. Yesterday: What’s Changed, What Hasn’t
  51. Amazon PPC Campaign Structure: 6 Layers of Complexity
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