How to Forecast Your Amazon PPC Approach [PPC Den Podcast]

How To Forecast Your Amazon PPC Approach


Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR.

Check out the Google Sheet to understand how they came up with these numbers and scenarios, and create your own forecast accordingly!

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– Get out your crystal balls!
  • 4:43 When is forecasting necessary in Amazon PPC?
  • 9:27 First step when planning an approximation 
  • 10:57 Where to get approximate search volume
  • 15:50 Where to get approximations for average CPC
  • 20:05 How to build a mid-case or worst-case scenario 
  • 28:35 When does Elizabeth use approximations
  • 30:40 Why approximations are useful

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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