[PPC Den Podcast Ep. 19] The Ultimate Amazon PPC Roadmap


Roadmap to PPC

Howdy Badger Nation! In this episode, Mike breaks down his five biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service updates, the constantly moving landscpe, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that – putting himself in Amazon’s shoes and predicting the future of Amazon PPC. Don’t miss this one! We’ll see you in the Badger Den!

Episode Highlights

  • 1:30 Mike introduces Brett to today’s podcast
  • 3:00 Mike gives a little insight to springtime in Austin, TX
  • 3:45 June 3rd: Ad Badger will be leaving Beta
  • 5:45 Brett shares what a minimum number of reviews a product should have before launching a PPC campaign
  • 7:55 Mike talks about how a more established brand goes about launching a new product campaign
  • 9:30 Brett gives insight on a recommended inventory level to begin a campaign
  • 12:50 Understanding what CPC means for your product niche
  • 16:53 Mike explains how PPC can be more than just a numbers game– attitude can come into play as well
  • 19:55 Brett introduces the question of how long a seller should run a PPC on their own and when they should outsource
  • 26:07 Mike discusses the different scenarios of when you should outsource PPC management
  • 31:00 Mike maps out how a seller should decide to scale out or improve efficiency– what kind of metrics goes into these decisions

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

  1. Why We’re Living In The Golden Age of Amazon PPC
  2. The Bid+ Conundrum
  3. Amazon’s New Product Targeting Features
  4. The Advanced Basics of Amazon PPC
  5. Amazon PPC Advertising Stats
  6. Hitchhiker’s Guide to Sponsored Products (Part 1)
  7. Hitchhiker’s Guide to Sponsored Products (Part 2)
  8. Campaign Naming Systems
  9. Product Targeting – Into the Great Unknown
  10. The Strangest, Most Popular PPC Strategy: The Keyword Dump
  11. Dissenting Thoughts on PPC Budgets
  12. First Look on New Bid Options in Amazon
  13. What We Love About Amazon PPC
  14. The Dreaded Amazon Data Reporting Delay
  15. All Things Negative Keywords
  16. Cranking Up Conversion Rates
  17. The Star-Crossed Lovers (Organic & Paid Traffic)
  18. How to Scale Using PPC – A Case Study
  19. The Ultimate Amazon PPC Roadmap
  20. Amazon Advertising Launch Strategy for New Products
  21. Our Gripes About Amazon Sponsored Brand Ads
  22. Should You Bid on Competitors’ Branded Keywords
  23. Making Sense of New to Brand Metrics
  24. Defining Your PPC Goals & Setting ACOS Targets
  25. The Latest Sponsored Brand Ad Updates
  26. An Introduction To Bulk File Operations
  27. Click Through Rate (CTR) Rundown
  28. The Importance of Indexation for Amazon PPC
  29. My 5 Predictions for the Future of Amazon PPC
  30. A Round-Table Discussion About Placement Settings
  31. The Complete Guide to Self-Auditing Your Campaigns
  32. Improving Your Account With Amazon Reports
  33. A Data-Driven Approach to Prime Day PPC 
  34. Clickfraud, Who to Hire, and More Common Amazon PPC Questions
  35. Increase Conversion Rates for Sponsored Brand Ads
  36. Amazon DSP with Kiri Masters
  37. 4 Things Amazon Does Better than Google and Facebook
  38. Three Effective Ways to Optimize Amazon PPC Bids
  39. Promoting Your Products with Amazon Coupons
  40. Should You Segment Your Branded Keywords in Amazon Ads?
  41. What to Expect From 30 Days of Running Amazon Ads