[PPC Den Podcast Ep. 19] The Ultimate Amazon PPC Roadmap

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Roadmap to PPC

Howdy Badger Nation! In this episode, Mike breaks down his five biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service updates, the constantly moving landscpe, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that – putting himself in Amazon’s shoes and predicting the future of Amazon PPC. Don’t miss this one! We’ll see you in the Badger Den!

Episode Highlights

  • 1:30 Mike introduces Brett to today’s podcast
  • 3:00 Mike gives a little insight to springtime in Austin, TX
  • 3:45 June 3rd: Ad Badger will be leaving Beta
  • 5:45 Brett shares what a minimum number of reviews a product should have before launching a PPC campaign
  • 7:55 Mike talks about how a more established brand goes about launching a new product campaign
  • 9:30 Brett gives insight on a recommended inventory level to begin a campaign
  • 12:50 Understanding what CPC means for your product niche
  • 16:53 Mike explains how PPC can be more than just a numbers game– attitude can come into play as well
  • 19:55 Brett introduces the question of how long a seller should run a PPC on their own and when they should outsource
  • 26:07 Mike discusses the different scenarios of when you should outsource PPC management
  • 31:00 Mike maps out how a seller should decide to scale out or improve efficiency– what kind of metrics goes into these decisions

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