[PPC Den Podcast Ep. 127] How You Can Approach Seasonality in Amazon PPC


With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.  

Brent Zahradnik from AMZ Pathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.  

We’ll see you in The Badger Den!  

Episode Highlights

  • 1:05 Intro
  • 7:57 Different Types of Amazon Seasonality
  • 11:13 Structural Approaches to Amazon Seasonality
  • 15:30 Seasonal Budget and Bidding Strategies
  • 22:35 “Hibernating” Amazon Campaigns
  • 25:49 Seasonal Keyword Strategy
  • 31:12 Storing Your Seasonal Data
  • 34:38 Closing Thoughts
  • 36:40 Secret Post-show Message

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