Why Community Matters for Amazon Advertising [PPC Den Podcast 142]

Why Community Matters For Amazon Advertising


Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. 

The advice shared in this episode may not be suitable for all of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon.

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro – Rain sounds & Noemi’s background
  • 6:30 On building communities around products
  • 7:55 Why build community before launching products?
  • 10:07 What is a community?
  • 11:44 Differences between an industry influencer and a community page
  • 14:00 Why sell to a community?
  • 17:45 How community helps buffer sales during dips
  • 21:20 Why community is the fun part of your business
  • 24:11 Branded community, general community, or niche community?
  • 25:10 How to determine if this is a traffic source worth investing
  • 29:01 Why shoppers buy from community vs elsewhere
  • 30:36 Consider timeframe before going the community route
  • 32:20 Outro – Where to find Noemi

Links & Resources


If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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