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Improving Your Account with Amazon Reports
On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing on Amazon. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some clarification on the lesser known reports? On this episode, Mike & Stephen walk you through the features of each report and give you strategies to get started! See you in the Badger Den!
Episode Highlights
- 6:03 Getting started with reports
- 7:19 How to use a task manager to save your data
- 8:50 Search term reports
- 14:00 Targeting reports
- 18:43 Advertised product reports
- 21:21 Pivot tables
- 22:30 Placement reports
- 24:52 Purchased products report
- 27:28 Performance over time
- 31:40 Reach out if you want to hear more about how Ad Badger handles reports!
Links & Resources
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
- Ad Badger’s Campaign Naming Podcast
- Episode 30: Placement Settings
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
- Why We’re Living In The Golden Age of Amazon PPC
- The Bid+ Conundrum
- Amazon’s New Product Targeting Features
- The Advanced Basics of Amazon PPC
- Amazon PPC Advertising Stats
- Hitchhiker’s Guide to Sponsored Products (Part 1)
- Hitchhiker’s Guide to Sponsored Products (Part 2)
- Campaign Naming Systems
- Product Targeting – Into the Great Unknown
- The Strangest, Most Popular PPC Strategy: The Keyword Dump
- Dissenting Thoughts on PPC Budgets
- First Look on New Bid Options in Amazon
- What We Love About Amazon PPC
- The Dreaded Amazon Data Reporting Delay
- All Things Negative Keywords
- Cranking Up Conversion Rates
- The Star-Crossed Lovers (Organic & Paid Traffic)
- How to Scale Using PPC – A Case Study
- The Ultimate Amazon PPC Roadmap
- Amazon Advertising Launch Strategy for New Products
- Our Gripes About Amazon Sponsored Brand Ads
- Should You Bid on Competitors’ Branded Keywords
- Making Sense of New to Brand Metrics
- Defining Your PPC Goals & Setting ACOS Targets
- The Latest Sponsored Brand Ad Updates
- An Introduction To Bulk File Operations
- Click Through Rate (CTR) Rundown
- The Importance of Indexation for Amazon PPC
- My 5 Predictions for the Future of Amazon PPC
- A Round-Table Discussion About Placement Settings
- The Complete Guide to Self-Auditing Your Campaigns
Amazon advertising education shouldn’t stop here. Join the PPC Den Membership Academy.
