Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It [PPC Den Podcast]


We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters. 

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro– Top o’ the morning
  • 1:39 Sponsored Brand Video Campaign Reports
  • 5:56 Screensharing report & recap of leading indicators
  • 8:54 Viewable impressions & view-through rate
  • 14:52 Quartile, midpoint, complete views & unmute
  • 24:05 Final takeaways
  • 27:12 What to do now

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you, Michael Erickson Facchin, Nancy Lili Gonzalez, and Pedro Moreno for creating this episode!

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