[PPC Den Podcast Ep. 40] Should You Segment Your Branded Keywords in Amazon Ads?

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Should you segment your branded keywords in Amazon Ads?

On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den!

Episode Highlights

  • 3:12 Should you segment out your branded keywords?
  • 7:05 Why this is happening more frequently
  • 10:30 More control over your budget
  • 12:30 Easier reporting for “true non-branded performance”
  • 13:30 Getting as segmented as possible
  • 15:55 Biggest pro – Be intentional with your paid strategy
  • 18:20 More cumbersome to manage
  • 22:00 Tough to tell which keywords count as branded
  • 24:20 Keywords boost each other in a pack
  • 25:55 Make sure you have the right reasons
  • 30:20 Using the targeting report instead
  • 31:08 How much will it actually help your campaign?

Links & Resources

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