[PPC Den Podcast Ep. 107] Thinking Strategically about Amazon Advertising

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The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising.

This week on The PPC Den, BetterAMS’s own Destaney Wishon joins us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of your business’s growth.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 5:13 The Power of Narrative in Campaigns
  • 15:30 Beginning Stage Pre-Launch
  • 30:32 Beginning Stage Post-Launch
  • 37:22 Starving Keywords
  • 47:18 Budget Concerns
  • 57:20 Closing Thoughts

Links & Resources

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If you missed them, you should check out our previous episodes of The PPC Den Podcast: 

Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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