How Do I Create Data-Driven Product Pages on Amazon? [The PPC Den Podcast]

How Do I Create Data-Driven Product Pages On Amazon


There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.

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Episode Highlights

  • 0:00 Intro– Think like a physical retail store.
  • 6:29 Metrics that reflect product page performance
  • 8:53 Two Search Query Performance Dashboard Metrics Indicators
  • 18:58 Brand Metrics Indicators
  • 25:09 What return rate says about your product page
  • 34:35 Outro– Logo

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin


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