[PPC Den Podcast Ep. 87] New Launch Strategy for New Products: Skip the Auto?

amazon ppc podcast new products auto campaigns


The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. 

But what if there was a better way to launch products? 

On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 7:30 Launching a new product with an auto campaign
  • 9:15 A caveat to the RPSB method
  • 13:20 How does Amazon determine where new products fit?
  • 15:40 How titles affect new product indexation
  • 17:45 Testing the new method for launching a new product
  • 23:50 Limiting your exposure to a bad auto campaign
  • 30:20 Closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!