How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast]

How To Do Keyword Research For Amazon PPC: Back To Basics


Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– Why foundations are important
  • 04:52  Back to basics on Keyword Research
  • 05:50 What is a keyword?
  • 08:59 What is a target?
  • 10:00 What is a search term? 
  • 12:15 Keyword Research goals
  • 19:30 Does keyword research ever end?
  • 24:22 Is it possible to test keyword research too fast?
  • 28:16 Percentage of budget for keyword research?
  • 31:33 Keyword Research tools on Amazon
  • 38:11 Third party Keyword Research tools
  • 45:40 Outro – Creating Keyword Research Pros

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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