How Do I Make Excellent Amazon Sponsored Display Videos On Budget? [PPC Den Podcast]

How Do I Make Excellent Amazon Sponsored Display Videos On Budget


Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– Rural Massachusetts
  • 3:34 Why to transition to video ads
  • 4:45 Sponsored Display Video
  • 6:28 How to request beta of SDV
  • 7:45 What is OTT?
  • 11:15 Video best practices
  • 19:00 How to organize a/b testing for video
  • 20:51 Best way to get videos created
  • 26:07 Video difference between SBV and product page
  • 27:30 Stock image with music videos? 
  • 29:38 Negotiate rights with influencers to use video
  • 30:23 What’s coming soon

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you, Michael Erickson Facchin, Nancy Lili Gonzalez, and Pedro Moreno for creating this episode!


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