[PPC Den Podcast Ep. 49] Make your Best Keywords Better with Single Keyword Campaigns

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Make your Best Keywords Better with Single Keyword Campaigns

On today’s episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don’t miss learning about the keyword strategy that could transform your account. See you in the Badger Den!

Episode Highlights

  • 2:30 Reading reviews from our awesome listeners
  • 4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy
  • 5:40 Guess the top searched term last week
  • 7:57 One campaign, one ad group, one keyword… Why do it?
  • 10:40 Con: Overly segmented data
  • 13:10 Is this strategy allowed?
  • 16:00 Pro: Boost your keyword performance
  • 17:15 Start small & test it out first
  • 19:05 Not all searches are created equal
  • 22:05 Stephen’s recommended strategy
  • 23:20 Transform your account with Single Keyword Campaigns
  • 27:45 2 strategies to set your placement settings
  • 32:28 Bulk Files: How to execute this strategy fast
  • 36:35 Key takeaways

Watch Mike & Stephen on YouTube

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

  1. Why We’re Living In The Golden Age of Amazon PPC
  2. The Bid+ Conundrum
  3. Amazon’s New Product Targeting Features
  4. The Advanced Basics of Amazon PPC
  5. Amazon PPC Advertising Stats
  6. Hitchhiker’s Guide to Sponsored Products (Part 1)
  7. Hitchhiker’s Guide to Sponsored Products (Part 2)
  8. Campaign Naming Systems
  9. Product Targeting – Into the Great Unknown
  10. The Strangest, Most Popular PPC Strategy: The Keyword Dump
  11. Dissenting Thoughts on PPC Budgets
  12. First Look on New Bid Options in Amazon
  13. What We Love About Amazon PPC
  14. The Dreaded Amazon Data Reporting Delay
  15. All Things Negative Keywords
  16. Cranking Up Conversion Rates
  17. The Star-Crossed Lovers (Organic & Paid Traffic)
  18. How to Scale Using PPC – A Case Study
  19. The Ultimate Amazon PPC Roadmap
  20. Amazon Advertising Launch Strategy for New Products
  21. Our Gripes About Amazon Sponsored Brand Ads
  22. Should You Bid on Competitors’ Branded Keywords
  23. Making Sense of New to Brand Metrics
  24. Defining Your PPC Goals & Setting ACOS Targets
  25. The Latest Sponsored Brand Ad Updates
  26. An Introduction To Bulk File Operations
  27. Click Through Rate (CTR) Rundown
  28. The Importance of Indexation for Amazon PPC
  29. My 5 Predictions for the Future of Amazon PPC
  30. A Round-Table Discussion About Placement Settings
  31. The Complete Guide to Self-Auditing Your Campaigns
  32. Improving Your Account With Amazon Reports
  33. A Data-Driven Approach to Prime Day PPC 
  34. Clickfraud, Who to Hire, and More Common Amazon PPC Questions
  35. Increase Conversion Rates for Sponsored Brand Ads
  36. Amazon DSP with Kiri Masters
  37. 4 Things Amazon Does Better than Google and Facebook
  38. Three Effective Ways to Optimize Amazon PPC Bids
  39. Promoting Your Products with Amazon Coupons
  40. Should You Segment Your Branded Keywords in Amazon Ads?
  41. What to Expect From 30 Days of Running Amazon Ads
  42. 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
  43. The Problem With Optimizing Low-Converting Products (And How to Solve It)
  44. Listener Q&A: Optimizing Placement Settings
  45. Amazon’s New Sponsored Display Ads (Beta)
  46. Amazon SEO – Bridging the Gap with PPC
  47. How to Advertise Commodity and Unique Products with Lukas Matthews
  48. 6 Levels of Amazon PPC Mastery
  49. Make Your Best Keywords Better with Single Keyword Campaigns
  50. Amazon PPC Today vs. Yesterday: What’s Changed, What Hasn’t
  51. Amazon PPC Campaign Structure: 6 Layers of Complexity
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