Ask Any PPC Question with Steven Pope of My Amazon Guy [PPC Den Podcast 137]

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Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro
  • 0:55 Why badger? 
  • 4:40 Keyword not converting well but it’s the main product descriptor 
  • 6:50 Product targeting campaigns for ranking organically 
  • 11:14 How to overcome restricted ads?
  • 12:03 Smashing PPC nuggets? — Thoughts on principles 
  • 16:41 1% CTR and 10%+ CVR rank
  • 19:44 Different ranks in different zip codes
  • 21:18 How accurate are Amazon suggested bids
  • 23:04 What helps organic rank more– PPC or influencers?
  • 26:05 Similar products in “catch-all” campaign?
  • 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?
  • 27:08 Negative keywords in automatic campaigns (RPSB)
  • 30:18 Best time frames for optimizing trend analysis 
  • 33:45  Prevent keyword duplication
  • 35:32 Ad Badger agency pricing 
  • 37:00 Keyword ranking tips
  • 37:45 Google ads for Amazon listings?
  • 41:14 Strategy for beginner low PPC and small increments?
  • 43:32 Minimum requirements for PPC job positions
  • 47:58 Raise bids for placement modifiers on product pages? 
  • 50:28 Products with high bids and low selling price
  • 52:17 New Amazon PPC agency likelihood?
  • 52:42 High quality offerings in low quality categories tips
  • 53:09 New auto campaigns with low click no sale advice
  • 53:05 Extracting PPC data advantages
  • 54:49 Notes on Ad Badger application strategy 
  • 55:11 Campaigns for every color variation?
  • 55:55 Is Amazon automation a scam?
  • 56:12 PPC manager salary?
  • 57:02 Video ad ranking inaccurate compared to exact keyword campaigns
  • 58:35 Outro

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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