Ask Any PPC Question with Steven Pope of My Amazon Guy [PPC Den Podcast 137]

August 19, 2021
By Nancy Lili Gonzalez

Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.

We’ll see you in The Badger Den!

Episode Highlights

0:00 Intro
0:55 Why badger?
4:40 Keyword not converting well but it’s the main product descriptor
6:50 Product targeting campaigns for ranking organically
11:14 How to overcome restricted ads?
12:03 Smashing PPC nuggets? — Thoughts on principles
16:41 1% CTR and 10%+ CVR rank
19:44 Different ranks in different zip codes
21:18 How accurate are Amazon suggested bids
23:04 What helps organic rank more– PPC or influencers?
26:05 Similar products in “catch-all” campaign?
26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?
27:08 Negative keywords in automatic campaigns (RPSB)
30:18 Best time frames for optimizing trend analysis
33:45 Prevent keyword duplication
35:32 Ad Badger agency pricing
37:00 Keyword ranking tips
37:45 Google ads for Amazon listings?
41:14 Strategy for beginner low PPC and small increments?
43:32 Minimum requirements for PPC job positions
47:58 Raise bids for placement modifiers on product pages?
50:28 Products with high bids and low selling price
52:17 New Amazon PPC agency likelihood?
52:42 High quality offerings in low quality categories tips
53:09 New auto campaigns with low click no sale advice
53:05 Extracting PPC data advantages
54:49 Notes on Ad Badger application strategy
55:11 Campaigns for every color variation?
55:55 Is Amazon automation a scam?
56:12 PPC manager salary?
57:02 Video ad ranking inaccurate compared to exact keyword campaigns
58:35 Outro