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The Importance Of Indexation
In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon’s algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for certain keywords, where to focus your efforts, things to look out for, and what to expect. We’ll see you in the Badger Den!
Episode Highlights
- 1:53 Intro on indexation and Mike’s background in optimization
- 2:58 Defining how indexation works on Amazon and its importance
- 6:50 How tough is it for the average person to get indexed for some obvious/relevant terms?
- 9:00 Limits in the fields that a seller can fill out for a listing
- 12:45 How a good ad quality score can help your conversion rates
- 14:55 How Amazon reacts to the quality of a product’s indexation
- 16:16 Tip #1 on optimizing indexation
- 18:45 Using reverse ASIN look up tool for newer listings
Links & Resources
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
- Example Reverse ASIN Tool
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
- The ACOS Power Ratio for Amazon PPC
- Balancing Amazon PPC Optimization and Expansion
- 3 Reasons You’re Still Not Using Bulk Sheets & What to Do About It
- 5 Hidden Amazon PPC Ratios
- Is Exact Match Always Best?
- 3 Questions to a Perfect Amazon Product Page
- The Trinity of Amazon PPC Revenue
- Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
- Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
- Ad Badger’s Amazon SEO Guide Part 2: The Midgame
- Ad Badger’s Amazon SEO Guide Part 1: Getting Started
- A Look at Amazon’s New Sponsored Display Reports
- What are Dayparting and Weekparting in Amazon PPC?
- Our Wish List for Amazon PPC
- Thinking Strategically About Amazon Advertising
- How Keyword Dumping Ruins your PPC Campaigns
- How to Become an Amazon Sponsored Display Master
- How and Why to use Negatives in your Amazon PPC
- Amazon’s New Sponsored Brands Reports
- How to Find New PPC Keywords with Reverse ASIN Lookup
- Getting High-Quality Product Reviews on Amazon with Andy Lam
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- What to Expect From 30 Days of Running Amazon Ads
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- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
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- Improving Your Account With Amazon Reports
- The Complete Guide to Self-Auditing Your Campaigns
- A Round-Table Discussion About Placement Settings
- My 5 Predictions for the Future of Amazon PPC
- The Importance of Indexation for Amazon PPC
- Click Through Rate (CTR) Rundown
- An Introduction To Bulk File Operations
- The Latest Sponsored Brand Ad Updates
- Defining Your PPC Goals & Setting ACOS Targets
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- Our Gripes About Amazon Sponsored Brand Ads
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- What We Love About Amazon PPC
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