[PPC Den Podcast Ep. 28] The Importance of Indexation for Amazon PPC

The Importance Of Indexation For Amazon PPC


The Importance Of Indexation​

In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon’s algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for certain keywords, where to focus your efforts, things to look out for, and what to expect. We’ll see you in the Badger Den!

Episode Highlights

  • 1:53 Intro on indexation and Mike’s background in optimization
  • 2:58 Defining how indexation works on Amazon and its importance
  • 6:50 How tough is it for the average person to get indexed for some obvious/relevant terms?
  • 9:00 Limits in the fields that a seller can fill out for a listing
  • 12:45 How a good ad quality score can help your conversion rates
  • 14:55 How Amazon reacts to the quality of a product’s indexation
  • 16:16 Tip #1 on optimizing indexation
  • 18:45 Using reverse ASIN look up tool for newer listings

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast: