[PPC Den Podcast Ep. 17] The Star-Crossed Lovers (Organic & Paid Traffic)

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Organic vs. Paid

In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it’s the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC traffic will account for between ~30-40% of an Amazon seller’s revenue, so if you’re below this level (or you don’t know your ratio of paid:organic), there’s a good chance you’ll get a lot of value from this episode. See you in The Badger Den!

Episode Highlights

  • 2:20 Mike introduces the featured question: Is paid traffic better than organic traffic?
  • 3:28 Mike talks about how a successful company will find ways to optimize both
  • 6:40 Brett discusses the importance of knowing your paid traffic to organic ratio
  • 9:15 There is no magic ratio number, says Mike, you have to find it manually
  • 10:30 Brett goes through the steps of using the metrics in Amazon Marketplace to calculate the ratio
  • 14:50 Mike talks about how there can be a positive feedback loop from organic vs paid reach
  • 15:15 The organic vs paid feedback loop applies to Google and Facebook ads as well
  • 19:17 Brett gives his opinion about products that do well getting a boost in PPC
  • 23:00 Brett goes into what he believes the future of CPC will be like in the Amazon Marketplace

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