[PPC Den Podcast 134] How to Use Amazon’s New Budget Tab and Report

How to Use Amazon’s New Budget Tab and Report


Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo.

Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger.

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Episode Highlights

  • 0:00 Intro– Texas and hard seltzer
  • 2:30 New Budget Tab & New Budget Report in Amazon Advertising 
  • 5:15 Where is the New Budget Tab available? 
  • 6:19 Complete breakdown of Columns in New Budget Tab 
  • 14:15 What’s the purpose of the New Budget Report?
  • 17:37 What’s the hidden data inside in the New Budget Report?
  • 23:57 How to get hourly data report from an Amazon account rep 
  • 26:42 Is the New Budget Tab and New Budget Report any good?
  • 28:57 New Budget Tab & Report Strategy: How to Use This Feature
  • 34:34 Outro

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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