[PPC Den Podcast Ep. 115] The Trinity of Amazon PPC Revenue

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Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.

Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.

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Episode Highlights

  • 1:05 Intro
  • 4:02 The Rise of Total ACOS
  • 7:27 The Trinity: ACOS, Total ACOS, Organic
  • 11:22 Increasing Total ACOS for Higher Sales
  • 20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue
  • 24:27 Ad Revenue % of Total Revenue
  • 32:00 How Total ACOS Goals Relate to the Trinity
  • 37:47 The Total ACOS Trinity in Action
  • 43:45 Closing Thoughts + What’s New with Stephen

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