[PPC Den Podcast Ep. 118] 5 Hidden Amazon PPC Ratios

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Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn’t show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more.

Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike!

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 3:34 Amazon’s Hidden Ratios
  • 6:44 Ad Sales to Total Sales
  • 17:00 Percentage of Each Targeting Type
  • 23:29 Percentage of Each Ad Type
  • 29:30 Revenue Per Click
  • 33:16 Spend by Number of Orders
  • 40:02 Closing Thoughts 

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