How to Optimize for Total ACOS Goals in Amazon Advertising [PPC Den Podcast 139]

How To Optimize For Total ACOS Goals In Amazon Advertising


Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all.

This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos.

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro – Prosper
  • 2:10 Tacos giveaway (no, really)
  • 4:47 Optimizing for Total ACOS
  • 7:04 How to determine Total ACOS
  • 10:10 What influences Total ACOS?
  • 13:30 Poor strategies that brands implement to lower Total ACOS
  • 16:27 Why brands need to consider micro-level 
  • 20:30 Product ad reports for sponsored brands?
  • 21:12 What’s brand halo?
  • 23:10 Why don’t brands ask for Total ACOS per product?
  • 25:40 How to lower Total ACOS with only PPC
  • 31:00 Why to separate different Amazon goals
  • 32:34 Why to lower budget, but not bid 
  • 36:40 Outro

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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