[PPC Den Podcast Ep. 102] Using Reverse ASIN on Your Own Product for New PPC Keywords

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Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts.

Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns.

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Episode Highlights

  • 1:05 Intro
  • 9:47 How this strategy can help you
  • 18:05 The five steps of the reverse ASIN lookup strategy
  • 26:47 Why bid on keywords where you’re already ranking?
  • 33:12 Keeping up with new keywords with reverse ASIN lookup
  • 36:00 The importance of reading your search term reports
  • 38:54 Closing Thoughts

Links & Resources

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Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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