[PPC Den Podcast Ep. 36] Into the Great Unknown: Amazon DSP with Kiri Masters

into the great unknown amazon dsp kiri masters

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Into the Great Unknown: Amazon DSP

On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and also discuss DSP’s effectiveness compared to PPC. See you in the Badger Den!

Episode Highlights

  • 1:47 An introduction to Kiri Masters
  • 4:43 Overview of Amazon Ads and Amazon DSP
  • 9:30 A quick rundown of Amazon Ad product definitions
  • 10:56 Amazon Display Ads
  • 15:30 How to manage Sponsored Products and DSP
  • 17:48 Some use cases for DSP – targeting and placements
  • 20:45 The purchase side of DSP
  • 25:07 The silver lining to DSP
  • 26:29 How large companies use DSP
  • 27:55 How to allocate your advertising budget
  • 28:20 Closing

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