[PPC Den Podcast Ep. 94] How One Keyword Can Apply to Multiple Products

amazon ppc den podcast keywords

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Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors?

Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance.

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Episode Highlights

  • 1:10 Intro
  • 2:40 Keyword placement
  • 5:40 Multiple products with the same keyword
  • 11:00 How CPC is affected
  • 15:50 Optimizing each keyword
  • 18:20 Keyword variations
  • 21:38 Keyword Cannibalization
  • 29:17 Match types
  • 31:05 Multiple products bidding for the same keyword
  • 37:20 Closing thoughts

Links & Resources

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If you missed them, you should check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

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