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Amazon's New Sponsored Display Ads (Beta)
On today’s episode, Mike & Stephen cover Amazon’s exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it’s still in its wild west stages. See you in the Badger Den!
Episode Highlights
- 3:20 A funny review from cbgill83
- 5:13 The rise of Sponsored Display Ads
- 6:30 How does it differ from other Amazon ad types?
- 8:45 Creating your first Sponsored Display Ad
- 10:00 Pay-per-click vs Pay-per-impression
- 13:46 Audience targeting
- 15:30 Remarketing with a twist
- 17:00 Find your data in the sponsored product report
- 19:15 Performance breakdown
- 20:47 Difference between DSP and Sponsored Display
- 23:00 Pay-per-impression deep dive
- 26:30 Best practices
- 28:00 Pay-per-click only reaches customers off of Amazon
- 29:55 Running experiments
- 31:45 How it kickstarts new product launches
- 35:21 Rapid fire facts from the Amazon help docs
- 37:28 Prohibited categories
- 39:02 Cheap CPMs
- 40:48 Check out our PPC automation tool
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Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
- Why We’re Living In The Golden Age of Amazon PPC
- The Bid+ Conundrum
- Amazon’s New Product Targeting Features
- The Advanced Basics of Amazon PPC
- Amazon PPC Advertising Stats
- Hitchhiker’s Guide to Sponsored Products (Part 1)
- Hitchhiker’s Guide to Sponsored Products (Part 2)
- Campaign Naming Systems
- Product Targeting – Into the Great Unknown
- The Strangest, Most Popular PPC Strategy: The Keyword Dump
- Dissenting Thoughts on PPC Budgets
- First Look on New Bid Options in Amazon
- What We Love About Amazon PPC
- The Dreaded Amazon Data Reporting Delay
- All Things Negative Keywords
- Cranking Up Conversion Rates
- The Star-Crossed Lovers (Organic & Paid Traffic)
- How to Scale Using PPC – A Case Study
- The Ultimate Amazon PPC Roadmap
- Amazon Advertising Launch Strategy for New Products
- Our Gripes About Amazon Sponsored Brand Ads
- Should You Bid on Competitors’ Branded Keywords
- Making Sense of New to Brand Metrics
- Defining Your PPC Goals & Setting ACOS Targets
- The Latest Sponsored Brand Ad Updates
- An Introduction To Bulk File Operations
- Click Through Rate (CTR) Rundown
- The Importance of Indexation for Amazon PPC
- My 5 Predictions for the Future of Amazon PPC
- A Round-Table Discussion About Placement Settings
- The Complete Guide to Self-Auditing Your Campaigns
- Improving Your Account With Amazon Reports
- A Data-Driven Approach to Prime Day PPC
- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
- Increase Conversion Rates for Sponsored Brand Ads
- Amazon DSP with Kiri Masters
- 4 Things Amazon Does Better than Google and Facebook
- Three Effective Ways to Optimize Amazon PPC Bids
- Promoting Your Products with Amazon Coupons
- Should You Segment Your Branded Keywords in Amazon Ads?
- What to Expect From 30 Days of Running Amazon Ads
- 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
- The Problem With Optimizing Low-Converting Products (And How to Solve It)
- Listener Q&A: Optimizing Placement Settings
- Amazon’s New Sponsored Display Ads (Beta)
- Amazon SEO – Bridging the Gap with PPC
- How to Advertise Commodity and Unique Products with Lukas Matthews
- 6 Levels of Amazon PPC Mastery
- Make Your Best Keywords Better with Single Keyword Campaigns
- Amazon PPC Today vs. Yesterday: What’s Changed, What Hasn’t
- Amazon PPC Campaign Structure: 6 Layers of Complexity