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Amazon SEO - Bridging the Gap with PPC
On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They’re breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, paid advertising intangibles and more. See you in the Badger Den!
Episode Highlights
- 4:00 We’re hiring at the Badger Den!
- 6:04 You need paid and organic to thrive
- 7:17 Beware the keyword dump (and learn more about it on Episode 10)
- 9:26 ‘Kitchen’ is not a good keyword for ‘kitchen towels’
- 12:03 Google’s SEO ranking factors
- 16:03 Aiming for 1 keyword can be highly competitive
- 18:30 Amazon’s ranking factors – Relevance & Buy-ability
- 20:21 Discoverability vs. Desirability
- 22:10 Amazon has a bias for products that earn them more revenue
- 23:21 Bridging the gap between PPC & organic (Check out Episode 17 for more info)
- 26:45 Fueling organic growth with PPC data
- 28:00 The intangible ROIs of paid advertising
- 31:47 It’s all about ratios, ratios, ratios!
- 34:11 Check out our PPC automation tool
watch us on YouTube Now Too
Links & Resources
- PPC Den Podcast Voicemails
- Get to know Michael
- Ad Badger’s Amazon PPC Membership Academy
- Ad Badger’s YouTube channel
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If you missed them, you should check out our previous episodes of The PPC Den Podcast:
- Why We’re Living In The Golden Age of Amazon PPC
- The Bid+ Conundrum
- Amazon’s New Product Targeting Features
- The Advanced Basics of Amazon PPC
- Amazon PPC Advertising Stats
- Hitchhiker’s Guide to Sponsored Products (Part 1)
- Hitchhiker’s Guide to Sponsored Products (Part 2)
- Campaign Naming Systems
- Product Targeting – Into the Great Unknown
- The Strangest, Most Popular PPC Strategy: The Keyword Dump
- Dissenting Thoughts on PPC Budgets
- First Look on New Bid Options in Amazon
- What We Love About Amazon PPC
- The Dreaded Amazon Data Reporting Delay
- All Things Negative Keywords
- Cranking Up Conversion Rates
- The Star-Crossed Lovers (Organic & Paid Traffic)
- How to Scale Using PPC – A Case Study
- The Ultimate Amazon PPC Roadmap
- Amazon Advertising Launch Strategy for New Products
- Our Gripes About Amazon Sponsored Brand Ads
- Should You Bid on Competitors’ Branded Keywords
- Making Sense of New to Brand Metrics
- Defining Your PPC Goals & Setting ACOS Targets
- The Latest Sponsored Brand Ad Updates
- An Introduction To Bulk File Operations
- Click Through Rate (CTR) Rundown
- The Importance of Indexation for Amazon PPC
- My 5 Predictions for the Future of Amazon PPC
- A Round-Table Discussion About Placement Settings
- The Complete Guide to Self-Auditing Your Campaigns
- Improving Your Account With Amazon Reports
- A Data-Driven Approach to Prime Day PPC
- Clickfraud, Who to Hire, and More Common Amazon PPC Questions
- Increase Conversion Rates for Sponsored Brand Ads
- Amazon DSP with Kiri Masters
- 4 Things Amazon Does Better than Google and Facebook
- Three Effective Ways to Optimize Amazon PPC Bids
- Promoting Your Products with Amazon Coupons
- Should You Segment Your Branded Keywords in Amazon Ads?
- What to Expect From 30 Days of Running Amazon Ads
- 4 Reasons Why Lowering Your Bids Won’t Always Lower your ACOS
- The Problem With Optimizing Low-Converting Products (And How to Solve It)
- Listener Q&A: Optimizing Placement Settings
- Amazon’s New Sponsored Display Ads (Beta)