[PPC Den Podcast Ep. 15] All Things Negative Keywords

What’s up, Badger Nation? This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns, while also cutting down on wasteful spend. 

However, negative keywords can be really dangerous if you’re not fully aware of what they do, which types you should be adding, and when you should be adding them. These are essential details which can make or break a campaign’s performance.

If the concept of negative keywords is new to you, or if you haven’t implemented them in your account just yet, this episode is for YOU.

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