Maximizing Your Search Term Use on Amazon Advertising [PPC Den Podcast]

Maximizing Your Search Term Use On Amazon Advertising


Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases.

Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– Is SEO acai berry juice or a Mountain Dew?
  • 2:27 Storytime: “Your SEO is wrong!” 
  • 8:15 What’s a character? What’s a byte in an Amazon search term? 
  • 12:11 What’s “SEO juice?” More indexed keywords?
  • 16:52 SEO tip: Go manually fill up your search term report.
  • 18:20 Consider your search term field
  • 20:36 Why don’t people value iterative SEO work?
  • 27:18 Outro: A micro-scale SEO series coming soon?

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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