[PPC Den Podcast Ep. 121] The ACOS Power Ratio for Amazon PPC

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The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion.

Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  

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Episode Highlights

  • 0:00 Intro
  • 1:40 The Lin-Rodnitzky Ratio
  • 4:54 ACOS Power Ratio
  • 7:23 How to Use the ACOS Power Ratio
  • 12:39 Closing Thoughts
  • 13:35 Post-Episode Message

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