[PPC Den Podcast Ep. 38] Three Effective Ways to Optimize Amazon PPC Bids

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Three Effective Ways to Optimize Amazon Bids

On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid on your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this episode! See you in the Badger Den!

Episode Highlights

  • 2:33 Send us your questions! 833-BAD-GERZ
  • 3:52 Introduction to bid optimization
  • 5:44 Why bids are so important
  • 7:58 Four bad models of bid optimization: Neglectful Natalie
  • 11:14 Guessing Gary
  • 13:18 Wild Willy
  • 17:23 Penny Pinching Pete and Anxious ACOS Andy
  • 20:20 Three good models of bid optimization: Historical Henry
  • 24:00 Expected Value Evan
  • 27:18 Anticipatory Amy
  • 29:32 A core thesis on effective bid optimization

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

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