[PPC Den Podcast 133] What To Do About Rising CPCs (PPC Boosters Series)


PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.


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Episode Highlights

  • 0:00 Intro
  • 2:25 ACOS is PPC and CVR.
  • 5:10 New Series Alert– PPC Boosters Series
  • 6:20 Importance of a plan and strategy
  • 9:45 Prime Day 2021 CPC Stats
  • 13:05 Example – ACOS Change if Conversion Rate increases 1% 
    • Image below
  • 15:15 Example – ACOS Change if Conversion Rate increases 2%
    • Image below
  • 18:10 Components of Conversion Rate: Customer Psychology
  • 19:55 Components of Conversion Rate: Product Market Fit
  • 22:10 Know what your customers want: Search Term Reports
  • 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
  • 25:06 Components of Conversion Rate: Review Strategy
  • 27:40 Components of Conversion Rate: Product Page Ongoing Optimization
  • 30:00 Outro

Links & Resources

Extra Episode Notes

This is the spreadsheet that Michael and Ryan reference in the episode, between the 13-minute mark and the 18-minute mark.

We hope this provides extra clarity regarding the ACOS change if Conversion Rates increase by either 1% or 2%.

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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