[PPC Den Podcast 133] What To Do About Rising CPCs (PPC Boosters Series)

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PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.

 

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Episode Highlights

  • 0:00 Intro
  • 2:25 ACOS is PPC and CVR.
  • 5:10 New Series Alert– PPC Boosters Series
  • 6:20 Importance of a plan and strategy
  • 9:45 Prime Day 2021 CPC Stats
  • 13:05 Example – ACOS Change if Conversion Rate increases 1% 
    • Image below
  • 15:15 Example – ACOS Change if Conversion Rate increases 2%
    • Image below
  • 18:10 Components of Conversion Rate: Customer Psychology
  • 19:55 Components of Conversion Rate: Product Market Fit
  • 22:10 Know what your customers want: Search Term Reports
  • 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
  • 25:06 Components of Conversion Rate: Review Strategy
  • 27:40 Components of Conversion Rate: Product Page Ongoing Optimization
  • 30:00 Outro

Links & Resources

Extra Episode Notes

This is the spreadsheet that Michael and Ryan reference in the episode, between the 13-minute mark and the 18-minute mark.

We hope this provides extra clarity regarding the ACOS change if Conversion Rates increase by either 1% or 2%.

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Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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