[PPC Den Podcast Ep. 128] How to Scale Your Amazon PPC Account

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Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you’re smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon.

This week, we’re here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like.

We’ll see you in The Badger Den!  

Episode Highlights

  • 1:40 Intro
  • 2:35 Scaling Your Better-Than-Target-ACOS Amazon Campaigns
  • 11:35 Scaling Your Worse-Than-Target-ACOS Amazon Campaigns
  • 16:59 Product Page Improvements
  • 20:14 Scaling with New Campaigns
  • 28:37 Changing Bidding Strategies when Scaling
  • 29:30 Closing Thoughts

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