[PPC Den Podcast Ep. 60] Live Amazon PPC Campaign Audit

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LIVE Amazon PPC Campaign Audit

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. 

Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul.

Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend– we will not leave any stone unturned! 

We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records).

We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not against tyranny,  oppression, persecution, or even annihilation.

We will fight for our right to successful, healthy Amazon campaigns. 

Who’s with us?! Let’s go!

To the badger den!

Episode Highlights

  • 00:00 Live Audit Account – Intro
  • 4:16 Account Audit
  • 06:26 Pro tip: Best campaign naming structure
  • 08:20 Pro tip: Order highest to lowest spend
  • 25:40 Auto Targeting Options
  • 32:04 Search Terms Tabs
  • 43:39 Placement setting data
  • 48:11 Audit recap
  • 51:31 Final thoughts

Want us to audit your campaigns?

We offer that!

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