Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [PPC Den Podcast 145]

Which Of These 7 Amazon PPC Personalities Are You


There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite!

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro– Re-releasing a PPC Den favorite!
  • 3:02 The 7 Personalities of Bid Optimization on Amazon 
  • 4:28 Why are bids important for Amazon Advertising?
  • 7:05 Are you a Neglectful Natalie? 
  • 10:14 Are you a Guessing Gary?
  • 12:17 Are you  a Wild Willy? 
  • 16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy?
  • 19:20 Are you a Historical Henry? 
  • 23:05 Are you an Expected Value Evan?
  • 26:20 Are you an Anticipatory Amy?
  • 28:31 Summary of good bid optimization strategies

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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