[PPC Den Podcast Ep. 117] Is Exact Match Always Best?

SUBSCRIBE

It’s common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we’re getting to the bottom of this.

Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 4:55 The Exact Match Conspiracy Theory
  • 6:17 Elizabeth’s Broad Match Story
  • 14:25 Does Amazon Favor Broad Match?
  • 15:44 What to do When Exact Match Doesn’t Land
  • 24:45 Bid Optimization
  • 30:06 The Art of PPC
  • 31:42 Using Negatives
  • 33:15 Explaining to Clients
  • 40:23 Closing Thoughts 

Links & Resources

Want To Join the
VIP PPC Den Podcast Club?

Be the first to know when a new episode is released

Choose your podcast platform on Anchor.

If you missed an episode, here are our previous episodes of The PPC Den Podcast:

Our other articles you might like

Subscribe to Our Badger Newsletter!

Stay Up-to-Date with the Best PPC Tips & Strategies and Updates to Our App

Fantastic! Your special Facebook Group invitation is on its way to your inbox. We can’t wait to see you in The Badger Den.

newsletter love