[PPC Den Podcast Ep. 117] Is Exact Match Always Best?


It’s common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we’re getting to the bottom of this.

Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 4:55 The Exact Match Conspiracy Theory
  • 6:17 Elizabeth’s Broad Match Story
  • 14:25 Does Amazon Favor Broad Match?
  • 15:44 What to do When Exact Match Doesn’t Land
  • 24:45 Bid Optimization
  • 30:06 The Art of PPC
  • 31:42 Using Negatives
  • 33:15 Explaining to Clients
  • 40:23 Closing Thoughts 

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