[PPC Den Podcast Ep. 99] How to Quickly Lower ACOS Using Bulk Operations

How To Quickly Lower ACOS Using Bulk Operations


Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before.

In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS!

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 3:40 Importance of spreadsheets in Amazon PPC
  • 5:10 Understanding bulk operations
  • 13:00 How to use the data on a bulk sheet
  • 16:00 The re-upload method
  • 22:15 Pausing and archiving keywords and product targets
  • 30:45 Adjusting your targets
  • 36:00 Closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks and a Note About the PPC Den Podcast

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

In addition, this is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.