[PPC Den Podcast Ep. 16] Cranking Up Conversion Rates

How’s it kickin’ Badger Nation?! This week, your favorite badgers bring you an episode all about Amazon Advertising conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (though it might be tied with ACOS). It’s a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword relevance, or even letting you know when you’re in a highly competitive niche (market saturation). By the end of this episode, you’ll have a much better understanding about your own conversion rate(s), what they mean, and how you can improve them. We’ll see you in the Badger Den!

Episode Highlights

  • [2:00] Breaking News and Updates
  • [3:25] What is Conversion Rate?
  • [6:30] How Do You Calculate Conversion Rate and CPC?
  • [9:30] How Do You Lower Your ACOS?
  • [13:10] Conversion Rates in Auto Campaigns 
  • [15:15] What Causes “Bad” Conversion Rates?
  • [16:10] How to Optimize Conversion Rates (PPC)
  • [18:12] How to Optimize Conversion Rates (Organic)
  • [22:10] Summary / Final Thoughts on Conversion Rate
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