[PPC Den Podcast Ep. 132] Should You Segment Automatic Sponsored Product Campaigns?

Should You Segment Automatic Sponsored Product Campaigns


Amazon PPC’s Automatic Sponsored Product Campaigns– everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. 

Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? 

Michael and Michael analyzed a few million ad groups from Ad Badger’s software community and tested this theory on a client’s campaigns. 

You won’t want to miss the first-ever episode that PPC Den Podcast recorded over several weeks while compiling data and running the test.

The results surprised us, and it’s changing the way we optimize our Amazon Ads. 

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Should You Segment Your Automatic Sponsored Product Campaigns? 
  • 2:20 Podcast Episode Intro
  • 3:30 How Auto Campaign Segmentation Works
  • 6:30 Potential Benefits of Segmenting Campaigns
  • 9:15 Potential Drawbacks of Segmenting Campaigns
  • 11:20 How We’ll Test Our Auto Campaign Theories 
  • 17:34 Two Weeks Later: Testing Theory Project Update
  • 19:50 Auto Segmentation Data – Initial Reactions
  • 25:05 Final Results of Automatic Ad Group Segmentation Performance 
  • 28:35 Summary, Takeaways, and Advice

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

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