Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [PPC Den Podcast]

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List


It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope of My Amazon Guy joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. 

Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– How to get hype
  • 3:25 Amp Amazon SEO efforts in tandem with Amazon PPC
  • 4:11 If PPC & SEO were animals, what would they be?
  • 5:47 SEO phase 1-3 Re-cap
  • 8:13 SEO Phase 0: What is an MKL? 
  • 14:29 How to grow sales on Amazon
  • 16:50 How this relates to overall indexation
  • 21:56 Additional actionable MKL tips
  • 26:20 What columns to watch in ranking
  • 28:02 Top two shortcuts: Text & Heavy PPC
  • 30:06 Next Steven Pope & Michael episode will be…
  • 33:44 Get on base.

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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