[PPC Den Podcast Ep. 54] The Wait is Over… Search Term Reports for Sponsored Brand Ads are Here

The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here


The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here

Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it’s not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den!

Episode Highlights

  • 3:30 Shout out to Brian Andris for his awesome review
  • 5:40 It’s not a direct copy-paste from Sponsored Product
  • 8:25 Keyword vs. Search term vs. Target
  • 13:36 There’s a new type of broad match keyword in town
  • 20:14 Introducing… the 4th match type
  • 22:08 Modified broad match works like SPA broad match
  • 25:00 ASIN targeting
  • 28:15 Amazon PPC is quickly evolving

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Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast: