Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [PPC Den Podcast # 147]

Strategy For Amazon Advertising In 2021: How Do You Prepare?


Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year– inventory issues a-plenty and rising CPCs, to name a couple– but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season. 

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro — The more, the merrier
  • 2:30 What’s different about Amazon PPC in Q4 2021? 
  • 9:25 Budgets and Bids 
  • 16:20 Remarketing
  • 23:00 What to consider for your unique strategy/ approach
  • 24:44 Outro – Our holiday wishlist

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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