[PPC Den Podcast Ep. 120] Balancing Amazon PPC Optimization and Expansion

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The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion.

Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results.  

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Episode Highlights

  • 1:05 Intro
  • 3:18 The Ebb and Flow of Amazon PPC
  • 6:51 Amazon PPC Expansion vs. Optimization
  • 9:15 Expansion Activities
  • 25:12 Optimization Activities
  • 33:20 Synergy & Closing Thoughts

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