Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast]

Why Amazon’s Search Query Performance Dashboard Is Awesome


There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– SQPD
  • 2:32 Where to find Search Query Performance Dashboard
  • 3:22 What is a Search Query?
  • 7:24 Time-frames within Search Query Performance Dashboard
  • 10:16 Why this report is amazing
  • 14:14 How Amazon defines rank & Search Query Volume
  • 21:30 How Amazon defines impressions in Search Query Dashboard
  • 26:15 How Amazon defines clicks in Search Query Dashboard
  • 31:03 About Cart Adds in Search Query Dashboard
  • 32:30 Search Funnel for Purchases in Search Query Dashboard
  • 34:55 Rapid fire insights 
  • 47:20 Actionable steps

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you, Michael Erickson Facchin, Nancy Lili Gonzalez, and Pedro Moreno for creating this episode!


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