5 Important Factors That Influence Amazon Ranking [PPC Den Podcast 136]

5 Important Factors That Influence Amazon Ranking


If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. 

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. 

We’ll see you in The Badger Den!

Episode Highlights

  • 0:00 Intro – Run circles around competitors 
  • 6:00 Improve Amazon ranking whether  A9 or A10 algorithm
  • 7:20 Speed round overview
  • 9:05 1. Seller Authority 
  • 12:07 2. Impressions & Click Through Rate
  • 15:35 3. Conversion Rate
  • 19:00 4. Existing Sales on Amazon
  • 20:58 5. Off site sales
  • 23:30 PPC Sales 
  • 26:52 Outro

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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