What Ad Metrics Should I Track Weekly for Amazon? [PPC Den Podcast]

What Ad Metrics Should I Track Weekly For Amazon


Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of?

This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!– and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. 

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– Hot & humid
  • 6:15 Cadence of how you digest data at a high level?
  • 14:03 What goes into your weekly high-level overview?
  • 20:07 Benefits of tracking month to date?
  • 23:30 Ratio-based metrics to track
  • 28:30 Custom monthly reports & communication
  • 31:15 Product-level metrics
  • 36:55 Tip: Campaign manager diary
  • 40:13 Do your weekly reports.

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin


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