Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 [PPC Den Podcast]

Evolving Thoughts: Total ACOS For Amazon Advertising In 2022


Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you.

We’ll see you in The PPC Den!

Episode Highlights

  • 0:00 Intro– Rethinking Total ACOS
  • 3:55 What has evolved with Total ACOS reporting?
  • 6:06 What reporting systems do you use with clients?
  • 8:01 What’s the biggest problem for someone who has high TACOS?
  • 13:29 Great PPC masks problems with organic
  • 21:30 Remember: imperfect data because of sponsored brands
  • 25:45 How does the cost of acquisition relate to TACOS?
  • 28:15 Extra thoughts on communicating PPC vs organic to clients

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Podcast Credits

Thank you to our team for putting together this episode!

  • Host and Executive Producer: Michael Erickson Facchin
  • Senior Producer: Nancy Lili Gonzalez
  • Video and Audio Editor: Pedro Moreno 
  • Graphic Designer: Emma Walker

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