How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday  [The PPC Den Podcast]

SUBSCRIBE

Hey everyone, welcome back to the PPC Den Podcast! Today we’re diving into how to survive the craziest shopping days on Amazon. If budgets and bids on Black Friday or Cyber Monday ever made you panic, this episode is for you.

I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.

We’ll cover managing budgets, keyword bids, ad groups, and more—all offline in a spreadsheet. That way, you can avoid stressing over endless tweaks while others are enjoying the holidays. This approach helps you stay calm, efficient, and profitable, while also giving you more time to spend with family and friends.

Tune in, give it a try, and make your Amazon PPC life smoother and more profitable this season.

See you in The PPC Den!

Episode Highlights

00:00 – Introduction
01:30 – Challenges with Black Friday and Cyber Monday
03:00 – The concept of “Save State” for campaigns
05:00 – What a bulk file is: structure and key functions
07:00 – Editing budgets and bids with bulk files (examples)
09:00 – How to download, edit offline, and reapply bulk files
12:58 – Wrap-up

Links & Resources

Subscribe to our Newsletter

If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

v2_badger-wave-02

Other articles you might like