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Five Practical Fixes for Messy Amazon Accounts [The PPC Den Podcast]

Five Practical Fixes for Messy Amazon Accounts

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In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.

If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.

We’ll see you in The PPC Den!

Episode Highlights

  • 00:00 –  Intro
  • 02:15 – Clifford’s background & experience with Amazon accounts
  • 06:00 – Common mistakes in messy Amazon accounts
  • 09:30 – Fix 1: Cleaning up ad campaigns
  • 13:20 – Fix 2: Optimizing product targeting
  • 17:10 – Fix 3: Using automatic campaigns strategically
  • 21:30 – Fix 4: Managing “Previously Viewed” placements
  • 26:00 – Fix 5: Testing and leveraging Creator Connections
  • 31:20 – Additional tips & tricks for account organization
  • 36:40 – Clifford’s advice for long-term success
  • 41:15 – Q&A / Audience questions
  • 44:00 – Key takeaways

Links & Resources

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If you missed them, check out our previous episodes of The PPC Den Podcast:​

Find even more episodes here.

Podcast Credits

  • Host and Executive Producer: Michael Erickson Facchin
  • Guest Co-Host: Clifford Donovan
  • Senior Producer: Nancy Lili Gonzalez
  • Podcast Coordinator and Graphic Designer: Sofiia Podash
  • Video and Audio Editor: Pedro Moreno
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